Modelo Summer

During the Summer, Modelo, a brand known for its iconic, gritty Fighting Spirit, invites consumers to celebrate a year of hard work and accomplishment with a summer that’s full of street style, music and partying with friends and family.

With #ModeloTime Drops we were able to take the LA-style and culture-shifting nature of the brand and put it in our consumers’ hands with weekly drops and a partnership with the tastemakers at Hypebeast.

Screen Shot 2022-10-23 at 3.37.25 PM.png

Screen Shot 2022-10-23 at 2.48.32 PM.png

Screen Shot 2022-10-23 at 2.48.46 PM.png

Screen Shot 2022-10-23 at 2.52.40 PM.png

The program included 14 collaborations, content on Hypebeast’s site and social, Modelo social, retail, in-bar and more. We even had one of our drops (a vending machine made for the ultimate snack combo of Modelo and Takis!) featured in a PR stunt in NYC!