The Cutting Room Floor
THE CUTTING ROOM FLOOR
In over 10 years of making fun stuff, pitching wild concepts and working with cool brands, I have had a LOT of ideas.
Here are just a small fraction of those ideas:
These happened to have been created alongside my longtime creative partner Audrey Raymond. You can find more of the work we’ve made together throughout this site, on her site AudreyRaymond.com and on our shared site, AudreyAndCaroline.com
SEVENTH GENERATION ASMR REVIEWS
As part of a pitch for Unilever, we created this joyous video that expressed just how satisfying it was to clean with Seventh Generation by creating ASMR content featuring real reviews from happy customers on Amazon. I love this video and it even helped earn our agency an invite to the 2nd round of that pitch!)
CHAMBERLAIN TV CAMPAIGN IDEA
Your garage opener may just be keeping your garage in the dusty, musty past. This concept never made it to the client, but I have always thought it was an incredibly fun way to talk about what a difference something like a garage opener can make in a consumer’s everyday experience.
UNILEVER X WALMART SCENTUARY
The challenge: how could a bath and body brand, which often relies on sensory exploration at shelf, exist in the digital world? How can a retailer like Walmart give consumers ways to express themselves, relax and shop their full catalog of home products?
Our answer was by giving them a chance to create an immersive, customizable game to create their own rooms, which could be shared, shopped and explored with VR integration: their Internet Scentuary.
CHAMBERLAIN EPISODIC TV SHOWS
In the era where content is king, how can a brand like Chamberlain elevate theirs? How can they create high quality episodic video content for services like Amazon, Hulu or HGTV? We had a couple of thoughts, including using Amazon’s X-Ray feature to make any show, including ours, into a storefront!
BAND-AID
Every scar, cut and burn has a story. And no matter what the story is, Band-Aid Has You Covered. Embracing the stories behind our bumps and bruises, we created this concept, speaking to the wide range of Band-Aid products and the moments that call for them.
