New Balance Boston Marathon
New Balance Boston Matathon
New Balance Boston Marathon
The year after the Boston Marathon bombing, New Balance to show support for the city they call home. We painted the city blue and yellow and joined with our hometown to tell the world We Are Boston.
The campaign attracted media attention, awards and buzz. Most importantly, it rallied Boston together.
One of my favorite pieces I wrote for the campaign was this manifesto, which appeared throughout the city:
We Are Leaders
We Are Revolutionaries
We Are Craftsmen and Sportsmen, Trendsetters and Go-Getters
We Are Unwavering
We Are Unstoppable
We Are Finishers
We Are Boston
